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DON'T JUST BUY ADVERTISING RATES.
>> BUY AUDIENCE AND INFLUENCE. >> BUY GREATER ACCESS. >> BUY A KNOWN QUANTITY. >> BUY ATHLETIC BUSINESS. Today's tough economic reality leaves no room for error. Your media investment simply must not miss. This is why leaders in the athletic facility and equipment marketplace trust Athletic Business properties to consistently deliver results. More than so-called bargain-priced ad rates, Athletic Business consistently delivers the audiences our advertisers must reach to help grow business. No wonder most never leave.
Advertising Resources
MAP your way to success with Athletic Business:MESSAGE Magazine Ads — Athletic Business is ranked the #1 magazine by top decision-makers across the athletic, fitness and recreation industry, according to an independent Readex Research survey. More than 42,000 qualified buyers not only read AB, Readex found, but also consider it their top resource for purchasing decisions. These results are especially meaningful to advertisers because they come from a Readership Preference Survey, in which AB was not identified in any way and survey respondents knew only that Readex had sent it. For advertisers, this information is an important advantage over results of a readership survey, which a clearly identified sponsoring magazine conducts to find out more about their readers, what they buy and what they like about the publication. Buyers Guide — Another independent Readex readership preference survey found that AB’s Buyers Guide is used more often than competing guides for purchasing decisions across all market segments. Advertisers in our annual Guide also benefit from bonus circulation at all major trade shows; free boldfacing in each of the product categories; free “see our ad on page” prompts; and free, year-long “Featured Vendor” designation in our online Buyers Guide, plus a link to your Web site. Premier Buyers Guide Microsite — For a more powerful impact on the Web, you can purchase a fully customized microsite within our online Buyers Guide. Customers will find you quickly because microsite vendors “pop to the top” of search results. On your microsite, they’ll see your latest catalogs, images and descriptions of your top products, and, if you choose, videos. Then when prospects click on “Request a Quote,” that hot lead is delivered right to your inbox! See a microsite in action. Web Site Banner Ads — A cost-effective way to reach AB’s audience every day, all day, and an ideal way to reinforce your print ads. Your Web site banners will be seen by the thousands of unique visitors who come to athleticbusiness.com every month. E-News — Reach more than 28,000 prospects every day! That’s the low cost of purchasing one of just two prime spots in an E-News edition. The ad includes a link that takes prospects right to your Web site. And since the daily E-News has such short lead times, it’s ideal for new product announcements, events marketing and timely promotions. AdMail — Team up with AB for maximum impact. Under the immediately recognized AB name, send your exclusive company digital message to our valuable e-mail list of 30,000 industry professionals. Exhibit at the Athletic Business Conference & Expo — After three successful decades, our annual conference and expo has been established as the premier marketplace in the industry. Your booth at ABC will attract high-level buyers from all market segments. We greatly increase your exposure to customers by partnering with the International Council on Active Aging, the Medical Fitness Association and the National Alliance for Youth Sports for this four-in-one event.
To Exhibit at ABC Contact: ACCESS Athletic Purchasing Data - APD offers immediate access to the industry’s RFPs, as well as construction and renovation leads. You will receive e-mail digests of leads from your choice of more than 75 product categories. That way, the leads are targeted exclusively to your company’s unique product mix, making them more likely to become buyers. APD continually replenishes your pipeline with qualified leads, saving you time and increasing revenues. You get the inside scoop on purchasing that may never be formally announced. PARTICIPATION White Papers — We guarantee at least 150 leads! With your input on selecting an essential topic related to your brand, we write a downloadable white paper and market it to our audience of more than 42,000 industry professionals. Besides getting the guaranteed leads, you will also be closely associated with Athletic Business. What’s more, the paper’s format allows you ask two of your own questions to gather key and immediate information. Webinars — Here’s your chance to become a strategic leader in your industry! Athletic Business Webinars are an ideal opportunity to connect with highly qualified prospects and showcase your company at the forefront of good ideas. Presented by one or more industry experts, the 45-minute presentation with a 15-minute Q & A provides 250 or more qualified leads. Our marketing of your Webinar includes a banner on the AB homepage, an ad in Athletic Business magazine, pre- and post-event e-mails and other features that your sales representative will describe. |
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